Tim Hortons Raises $16,000 for Local Mental Health Care During Smile Cookie Week in 2025
Mental health care in the Kootenay Boundary region has long been underfunded and overlooked. Patients and healthcare workers alike have struggled with outdated facilities and limited resources. Imagine seeking help during a mental health crisis and finding yourself in a facility that lacks the necessary tools and environment to support your recovery. It is not just frustrating, it is disheartening and potentially dangerous.
But change is on the horizon. Trail Tim Hortons has stepped up, raising $16,065 during Smile Cookie Week to support the KBRH Health Foundation’s Mental Health Matters campaign. This gumption aims to revitalize mental health services across the region, ensuring better care for those who need it most.
Smile Cookie Week: A Sweet Success
What Happened?
From April 28 to May 4, Trail Tim Hortons participated in Smile Cookie Week, selling cookies to raise funds for local mental health care. A record-breaking $16,065 was raised, surpassing previous years and showcasing the community’s commitment to mental health.
Where the Funds Are Going
The Mental Health Matters Campaign
Launched in February, this $2 million campaign focuses on:
- Upgrading the Daly Pavilion and Harbour House facilities.
- Developing a pediatric outdoor space.
- Enhancing environments for both patients and healthcare staff.
These improvements aim to create safer, more compassionate spaces for mental health care.
Community Involvement
How Did the Community Contribute?
- Purchasing Cookies: Every $2 cookie sold contributed directly to the cause.
- Volunteering: Community members helped decorate cookies and manage sales.
- Spreading the Word: The hashtag #SmileCookieWeekKBRH helped raise awareness online.
The Impact?
A united community effort that raised funds and brought attention to the importance of mental health care.
Quick Stats
| Detail | Information |
| Total Funds Raised | $16,065 |
| Campaign Duration | April 28 – May 4 |
| Cookie Price | $2 |
| Beneficiary | KBRH Health Foundation |
| Campaign Focus | Mental Health Matters |
Voices from the Community
Nicole MacMillan, owner of Trail Tim Hortons, expressed gratitude:
“We extend our deepest thanks to our loyal guests, dedicated team members, and incredible volunteers who made this possible.”
Lisa Pasin, Executive Director of the KBRH Health Foundation, highlighted the significance:
“This record-breaking year reflects our shared commitment to improving mental health care in our region.”
Join the Movement
Your support can make a difference.
- Donate: Contribute directly to the Mental Health Matters campaign.
- Volunteer: Offer your time to future initiatives.
- Spread Awareness: Share information about the campaign with your network.
Conclusion
Trail Tim Hortons showed us that small actions can create a massive impact. Raising $16,000 is not just a number; it means real help for people battling mental health challenges in the community. Buying one cookie could help fund a life-saving conversation. So next time Smile Cookie Week rolls around, grab a cookie—while you’re at it, consider exploring the menu at Tim Hortons to see other ways your purchase can support local initiatives. It is more than a treat. It is a way to give back.