Tim Hortons and Ryan Reynolds Team Up to Promote New Breakfast Items in Canada and the U.S.
Tim Hortons has teamed up with Canadian actor Ryan Reynolds to sell the upcoming Marvel films Deadpool and Wolverine. As a part of the campaign, a funny video suggests Deadpool playing with a Tim Hortons espresso after a movie shoot. This marketing video is featured on Tim Hortons` social media channels, which include TikTok, Instagram, Facebook, and YouTube.
Though this partnership does now no longer at once introduces a brand new menu item, it helps Tim Hortons’ broader breakfast campaign, which contains several interesting new additions in Canada and the U.S.
| Aspect | Details |
| What’s in the Box? | – 2 fluffy scrambled eggs (100% Canadian eggs) – Hash browns – Chipotle sauce – Choice of bacon or sausage crumbles |
| Availability | – Limited-time offer – Available at select Tim Hortons locations in Canada and the U.S. – No official end date yet |
| Ryan Reynolds Ad | – Features Reynolds in a humorous, over-the-top role – Includes funny demands like “Vancouver air” and an incomplete jigsaw puzzle – Packed with Deadpool-style humor |
| Limited Edition or Permanent? | – Likely a seasonal promotion – Not confirmed as a permanent menu item |
| Price | – Approximate price between $5.99 to CAD 7.99, depending on location |
| Calories | – Estimated 400–550 calories, depending on the choice of bacon or sausage |
Avaliability
As of May 5, 2025, this item is available at participating Tim Hortons restaurants across both countries.
To find the nearest participating location:
- Use the Tim Hortons Store Locator: Visit the official Tim Hortons store locator at https://www.timhortons.com/ca/locator to search for nearby locations. Tim Hortons
- Call Ahead: It is advisable to contact the store directly to confirm if they are offering the Ryan’s Scrambled Eggs Loaded Breakfast Box, as availability may vary by location.
Tim Hortons Adds Star Power with Ryan Reynolds Collaboration
Tim Hortons has brought in Canadian actor Ryan Reynolds to add a celebrity twist to its breakfast offerings. The collaboration kicked off with the launch of new scrambled egg breakfast boxes, adding a fresh and exciting option to the Tim Hortons Breakfast Menu that continues to evolve with both classic favorites and innovative new items.
Tim Hortons x Ryan Reynolds: Ryan’s Scrambled Eggs
Collaboration between Tim Hortons and Canadian actor Ryan Reynolds, promoting the new “Ryan’s Scrambled Eggs” breakfast box.
What’s in the Breakfast Box?
The “Ryan’s Scrambled Eggs” breakfast box includes:
- Two scrambled eggs made with 100% Canadian, freshly cracked eggs
- Crispy hash browns
- Your choice of sausage crumble or bacon strips
- Tim Hortons’ signature chipotle sauce
This hearty meal is designed to compare to the classic bacon-and-eggs breakfast that Reynolds and his family enjoy at home.
New in Canada:
- Smoky Honey Bacon Breakfast Sandwiches: These sandwiches come with double-smoked bacon glazed with Canadian honey, topped with a freshly cracked egg. Customers can enjoy them in various formats like classic sandwiches, BELTs, or wraps.
- Upgraded Ingredients: As part of their quality improvements, Tim Hortons now offers crispier bacon and fluffier English muffins to increase the overall breakfast experience.
New in the U.S
- Loaded Hashbrown Omelette Bites: A filling option made with eggs, sausage, bacon, potatoes, cheddar cheese, and green onions.
- Strawberry Chocolate Beverages: New drinks like the Chocolate Covered Strawberry Iced Capp and latte combine rich chocolate and sweet strawberry flavors.
While Ryan Reynolds is not directly promoting these breakfast items, the partnership shows Tim Hortons’ effort to connect with Canadian pop culture. The campaign celebrates the Canadian roots of the film’s characters, Deadpool from Saskatchewan and Wolverine from Alberta, as well as Montreal-born director Shawn Levy.
Reynolds’ Hands-On Role and Marketing Campaign
Tim Hortons’ Chief Marketing Officer, Hope Bagozzi, said Reynolds was greatly engaged in the product development. He reportedly spent “an irresponsible amount of eggs” while testing the recipe in Tim Hortons’ Test Kitchen.
The advertising ads feature Reynolds’ humorous persona and include quirky rider requests like:
- A newspaper with all bird references removed
- A left-handed cane
- Vancouver air
- A jigsaw puzzle missing one piece
- His new favorite: the breakfast box
Strategic Focus on Breakfast Amid Market Challenges
While Tim Hortons has been growing into lunch and dinner with items like rice bowls and flatbread pizzas, the Reynolds collaboration returns focus to breakfast, its strongest category.
Breakfast traffic has declined due to:
- Hybrid work schedules are reducing morning routines
- Rising inflation is prompting consumers to seek cheaper options
Experts like Jo-Ann McArthur from Nourish Food Marketing say the new boxes give a nostalgic, portable alternative to traditional breakfast sandwiches.
Ryan Reynolds: A Popular But Potentially Overexposed Endorser
McArthur acknowledged that Reynolds, while beloved, might be oversaturated in the Canadian market. He is currently involved in campaigns for:
- Air Canada
- Mint Mobile
- SickKids Hospital
- The Terry Fox Foundation
Even with this, his popularity remains strong, especially in the U.S., where many might not even realize he is Canadian.
Following the Success of the Justin Bieber Collaboration
This is not the first time Tim Hortons has teamed up with a celebrity. The brand previously partnered with Justin Bieber in 2021–2022 to release:
- Cold Brew
- Three exclusive Timbit flavors
- Branded tote bags and fanny packs
Franchisee Reaction and Secrecy Around the Launch
Franchisees were briefed on the Reynolds partnership last summer during a secretive meeting. A surprise video from Reynolds jokingly referenced being chosen over Canadian legend Robert Goulet, causing the room to erupt in excitement.
What’s Next in the Reynolds-Tims Partnership?
The breakfast box campaign is just the beginning. Tim Hortons has confirmed that a second phase of the collaboration with Ryan Reynolds is in the works, although details and timing remain confidential. This exciting partnership reflects the brand’s ongoing effort to innovate and expand the Tim Hortons Canada Menu with fresh, celebrity-inspired offerings.